For ADU builders

Your Next Customer Should See Their ADU Before They Call You.

Bring your floor plans to life on your customers’ properties, directly from your website. Help prospects explore a real possibility, engage with your designs and reach out with more context.

Installs with one line of code · your branding and plans · leads delivered to your inbox or CRM

A builder’s website on a laptop with the ADU planner embedded: the builder’s branding, a floor plan placed on a sample lot and a button to request a consultation
Juniper & Pine ADU Co. is a fictional builder used for illustration. The planner inside is the real product.
Why it works

A plan gallery asks buyers to imagine. Their own lot shows them.

Illustrative journey · today

Static floor plan and a generic form

A floor plan drawing on its own, with no property context

The buyer guesses whether it fits. You learn about the lot on the first call.

Illustrative journey · with ADU Insights

The same plan on their lot, with an informed inquiry

The builder’s plan placed on a sample lot with setbacks and live checks

The buyer sees it fit, sees early constraints and asks for a consultation. You receive the address, the plan, the checks and their budget and timeline.

See the widget in action

Choose a model. Place it on the lot. Ask the builder.

Recorded from the live lot check on a sample lot in Grand Junction; loading time shortened.

Shown with the standard plans. On your site, it shows your models, your branding and your inquiry form.

  1. Your designs

    Visitors browse your models with beds, baths, size and starting price.

    The builder’s plan cards in the planner
  2. On their lot

    Placed to scale against real setbacks, with live checks for size, height, coverage and distances.

    A plan placed on a sample lot with live checks
  3. The handoff

    One form sends you the lead with the lot analysis, the plan they chose, their budget and timeline.

    The consultation request form inside the planner

Want to try it yourself? The free lot check runs on the same engine, with our standard plans.

What the homeowner sees

A real answer about their lot, in about a minute.

Their property

  • Parcel lines on clear aerial imagery
  • Zoning, ADU rules and state law in plain language
  • Setbacks from every lot line, height, size and coverage
  • Flood, wetland and wildfire flags
  • Sewer, water and electric providers

Your plans on their lot

  • Which of your floor plans fit, and where
  • Move, rotate and compare plans on the map
  • Distance to each lot line and to the house
  • Contours, drainage and proposed utility routes
  • 2D and 3D views and a preliminary site plan

The numbers

  • Your pricing, with site, utility and permit costs
  • A contingency and a low-to-high range
  • Financing and monthly payment
  • Rent, cash flow, cash-on-cash and payback
  • A report they can save and share
What you get

Leads that arrive with context.

Every inquiry comes with the address, the lot analysis, the plan they chose, their budget and timeline, and what they did in the planner before they asked.

Installation

One line of code on WordPress, Squarespace, Wix, Webflow or a custom site. It runs in a secure frame and only on the web addresses you list.

Your branding

Logo, colors, phone and license number on the planner, the site plan and the report (Branded Showroom).

Your plans

Add each model’s footprint, beds, baths, size and starting price; the planner places it to scale. We set up your first three.

Lead handoff

Email alerts to anyone on your team, a scored lead inbox with activity and notes, and CSV export.

Your CRM

HubSpot forms, or a signed webhook for any CRM. Delivery is logged and retried automatically.

Ongoing administration

Team logins, follow-up reminders, saved analyses, your pricing, a monthly lookup cap and self-serve billing.

The business case

Run your own numbers.

What one extra signed job could be worth against the cost of the planner, using assumptions you control.

Defaults are illustrative round numbers. $2,988 is Branded Showroom at $249 a month.

Scenario$27,000potential gross contribution a year
Contribution per signed job
$27,000
Planner cost a year
$2,988
Signed jobs to cover it
0.11

A scenario from your assumptions, not a forecast. ADU Insights doesn’t guarantee leads, conversions or sales.

Implementation story

Built alongside a working ADU builder.

The planner with a builder’s plan placed on a sample lot

The planner was designed with Origin ADU, a design-build ADU company and the first builder setting it up on its own website. Its estimators shaped the lead form, the checks and what a site plan has to show before a first call is worth having.

Relationship
Affiliated: same owner
Status
Pilot in setup
Results
Published once tracked

We’ll share measured outcomes from the pilot when there are enough to be meaningful, kept separate from anecdote.

Book a live demo

See it on a real lot, with plans like yours.

A 30-minute call. We’ll run the planner on an address you choose, show the lead you’d receive and talk through install and branding.

  1. Request

    A few details, one minute.

  2. Demo

    We email times within one business day.

  3. Go live

    Paste one line; live the same day.

We reply within one business day. We use these details only to arrange the demo. Privacy policy.

Plans and pricing

Pay monthly, or once.

Both plans come either way. Monthly plans cancel anytime; a one-time license keeps your plan running for as long as we operate the service.

Lot Explorer

The lot check and lead capture on your site.

$149/ month
or
$1,499once
  • Parcel lines, zoning and setbacks for the address
  • Buildable area and which ADU sizes fit
  • Place, move and rotate footprints on the lot
  • Preliminary site plan with utilities and drainage
  • ADU cost and rental-return calculator
  • Leads delivered to you with the analysis attached

1,000 property lookups a year included.

Founding builders · limited time

Branded Showroom for a year, prepaid

$1,999 $2,988

The full Branded Showroom plan for 12 months, with hands-on onboarding and a guaranteed first-year rate. After that, hosting is $100 a year.

Renews only if you tick the renewal box at checkout. We remind you 30 days before.

Extra floor plans: $49 each for a simple footprint; complex plans quoted before any work.

Order

Talk to us about your account.

Builder Edition is opening to founding builders now. Email us with your business name and website and we’ll set up your account and walk you through it.

Questions first? hello@aduinsights.com

Questions

Before you buy

Is the result a permit approval?

No. Every result is a preliminary read of public map data and the published code, and the tool says so on screen and on every report. You confirm easements, utilities, grade and local interpretation on site before you price a project. Your agreement asks you to keep that disclaimer in place.

Who owns the leads?

You do. Every lead captured on your website goes to you. ADU Insights never sells it, never routes it to another builder and never uses it for its own marketing. We process it only to deliver it to you.

How does it go on my website?

You paste one line of code. It works on WordPress, Squarespace, Wix, Webflow and hand-built sites. The tool runs in a secure frame, so it can’t break your site and your site can’t break it. It only appears on the web addresses you list.

Where does it work?

Full parcel, zoning and setback results are live in Mesa County, Colorado (including Grand Junction) and Olympia, Washington, and more areas are being added. Outside full coverage, the homeowner’s request still reaches you, marked for a manual check. Ask us about your area before you buy.

What is a lookup, and what if I run out?

A lookup is one address searched in your tool. Lot Explorer includes 1,000 a year and Branded Showroom 5,000. You can set your own monthly cap in the dashboard. If you near the limit, we tell you before any extra block is charged.

What does a one-time license include?

Continuing access to the plan you bought, hosted by us: security and browser updates, rules and data updates for areas covered when you bought, email support within 2 business days and the yearly lookup allowance. New features built for higher plans and custom work are not included.

Can I cancel?

Monthly plans cancel anytime from your dashboard and end at the close of the billing month. The founding offer only renews if you tick the renewal box at checkout, and we remind you at least 30 days before it does.

ADU Website Widget for Builders: Floor Plans on the Buyer’s Lot | ADU Insights